Exclusive Footage from Dewar's at TED 2012
01.03.2012

Exclusive Footage from Dewar's at TED 2012

Friday 2nd March: Exclusive footage is available from Dewar’s at the TED2012 conference in Long Beach, USA.

The conference from 27th February – 2nd March will bring together a diverse group of speakers from the fields of technology, entertainment and design to deliver exciting multisensory talks in less than 18 minutes. Speakers include Reid Hoffman, co-founder of Linked In and Andrew Stanton, writer of the Toy Story movies.

Founded in 1984, the TED conference draws a global audience to attend the four day event, which features TED's famous talks, plus music, comedy, dance, short talks, video and other surprises.

The footage includes some of the 2012 TED Fellows on their innovative work from around the globe, a special Dewar’s whisky masterclass with Stephen Marshall, a look at the new social media trends from social media expert James Andrews and the launch of a brand new twitter tool – the Dewar’s Hub.

Dewar’s will capture the buzz around the talks through the Dewar’s Hub. Installed at the creativity lab, the LED screen will display all tweets and conversations around TED in real-time. Motion detection technology will capture hand movement, allowing users to physically stir and manipulate the TED Twitter activity on the screen and bring forward topics of interest.

The installation can also be accessed remotely. Both TED attendees and those outside the conference will be able to explore different themes and conversation strands by tweeting search requests to the installation @dewarshub. They will then be sent an automated visualisation of their search results to their twitter account, which will also be displayed on the screen itself. This allows the installation to be accessed and manipulated from anywhere in the world, making it fully interactive and one of the first of its kind.

For more information, please contact: natalie.jackson@tvcgroup.com | 0044 7535 704 694

To access more Dewar's at TED content, go to www.digitalnewsagency.com/dewar's