Barcelona, 7th May 2014 – From today Formula One lovers will be able to experience the thrill of the race like never before with the opening of the WILLIAMS MARTINI RACING Terrazza pop-up at the Barcelona Grand Prix™.
This incredible immersive multi-sensory experience is guaranteed to get hearts racing by combining the evocative sights and sounds of the on-track action of a Formula One™ race.
The Terazza’s custom-designed experiential space will takes thrill seekers on a heart-pounding, adrenaline-pulsing journey as if they themselves were sitting in the cockpit of the WILLIAMS MARTINI RACING FW36 car.
Part art, part technology, the WILLIAMS MARTINI RACING Terrazza plays not just with senses, but with emotions. Would be Felipe Massas can be immersed in the actual audio track of the driver and his engineers communicating from the starting line through the race to the roar of the crowd at the finish line bringing the adrenaline rush and passion of Formula One™ racing to life.
Post race our adrenalin junkies will have a chance to commemorate the experience at the Terrazza’s on-site Twitter booth, donning helmets and trophies against the backdrop of a replica FW36 to to create memorable snaps to share on their social networks.