THE ECONOMIST HIGHLIGHTS THE IMPACT OF FOOD WASTE ON THE ENVIRONMENT AS PART OF ITS #feedingthefuture CAMPAIGN
06.04.2017

THE ECONOMIST HIGHLIGHTS THE IMPACT OF FOOD WASTE ON THE ENVIRONMENT AS PART OF ITS #feedingthefuture CAMPAIGN

FOR IMMEDIATE RELEASE

THE ECONOMIST HIGHLIGHTS THE IMPACT OF FOOD WASTE ON THE ENVIRONMENT AS PART OF ITS #feedingthefuture CAMPAIGN

Economist Branded Coffee Carts Around New York City to Offer Passersby a Free Cup of Coffee and the Option to Turn Used Grounds Into Compost

New York, NY - April 6, 2017 - The Economist, a leading source of analysis on international business and world affairs, today announced that it will host a series of events around New York City to highlight the impact of food waste on the environment as part of its #feedingtheuture campaign.

Beginning on April 7 The Economist will have its branded coffee cart at select locations throughout New York City to offer passersby a free cup of coffee and to highlight innovative uses for the used coffee grounds. The program, entitled “Grounds for Change,” is based on a report from The Economist entitled “Oil in Your Coffee” which highlights little known uses for used coffee grounds including creating biodiesel fuel. The report notes that annually world coffee demand consumes more than 7m tonnes of coffee, which could produce some 340m gallons of biodiesel.

“The #feedingthefuture campaign brings The Economist’s mind-stretching journalism to life and challenges potential readers to consider new ideas and solutions to reflect on more environmentally sustainable approaches towards food production and consumption” said Marina Haydn, senior vice president Circulation and Retail Marketing.

The #feedingtheuture  campaign is a part of The Economist's live content marketing program that aims to attract new readers to The Economist through creative and provocative real world experiences. Most recently, The Economist introduced consumers to juice made from so-called ugly fruit that was perfectly edible but would normally be discarded before it even arrives to market, and waffles topped with edible insects.

Consumers who participate in the program will have the opportunity to subscribe to The Economist at an introductory rate of 12 week for $12 and as a special gift can opt to have The Economist plant a tree on their behalf.

The “Grounds for Change” program kicks off on Friday, April 7th  at the World Trade Center/City Hall area, and will make its way around the city during the month of April and into early May. Below is the schedule of activities for the next several weeks.  Locations are subject to change and more dates will be announced as they become available.

 

Friday                4/7/2017           7am    41st & 3rd Avenue

Saturday           4/8/2017           8am    Abingdon Square Greenmarket

Monday            4/10/2017         7am    E 55th & 5th Ave  (Grand Army Plaza)

Tuesday            4/11/2017         7am    Wall & Pearl Street

Wednesday     4/12/2017         8am    Dag Hammarskjold Plaza Greenmarket

Thursday          4/13/2017         7am    23rd & Madison (Madison Sq. Park)

Tuesday            4/18/2017         7am    Union Square (Earth Day)

Wednesday     4/19/2017         8am    Tribeca Greenmarket

Thursday          4/20/2017        7am    Lafayette & Spring Street

Friday                4/21/2017         7am    Fulton Street (Train Station-William St.)

Saturday           4/22/2017        8am    Carroll Gardens

Monday            4/24/2017        7am    Bowling Green Subway Station

Tuesday            4/25/2017        8am    Astor Place

Wednesday     4/26/2017        9am    Bond Collective (Dumbo)

Thursday          4/27/2017         7am    Chambers Street Station (1,2,3)/Bogardus Garden

Friday                4/28/2017       7am   Madison Square Park

Saturday           4/29/2017        9am    Pop Up NYC Event (14th -23rd on 8th Ave)

Monday            5/1/2017           7am    Verdi Square (72nd Street Subway)

Tuesday            5/2/2017           7am    48th & 3rd Avenue

Wednesday     5/3/2017           7am    Staten Island Ferry Station @ Pearl Street & State

Thursday          5/4/2017           7am    W66th & Broadway Greenmarket

Friday                5/5/2017           7am    Washington Square Park

Saturday           5/6/2017           9am    High Line & Whitney Museum

Monday            5/8/2017           7am    43rd & Madison Ave

Tuesday            5/9/2017           7am    5th Avenue & 39th (Lord & Taylor)

Wednesday     5/10/2017         7am    Union Square Greenmarket

Thursday          5/11/2017         7am    E 43rd & 3rd Avenue

The Economist collaborated with its agency partner Sense NYC (a brand experience agency specialising in real world thinking) to develop the #feedingthefuture campaign framework and execute these provocative engagement programs designed to help grow brand awareness and audience. Sense has been The Economist’s agency of record for experiential marketing in the UK since 2015 and won The Economist’s North American business in late 2016.  

About The Economist (www.economist.com)

With a growing global circulation and a reputation for insightful analysis and perspective on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications. The paper covers politics, business, science and technology, and books and arts, concluding each week with the obituary. In addition to the web-only content such as blogs, debates and audio/video programmes available on the website, The Economist is available to download for reading on Android, Blackberry PlayBook, iPhone or iPad devices. The Economist Espresso, our daily briefing smartphone app, is also available for download via iTunes App Store or Google Play.

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CONTACT: Lauren Hackett/The Economist (US), laurenhackett@economist.com/+1 212 554 0639