THE ECONOMIST EXPANDS ITS READ, WATCH, LISTEN NETWORK
13.12.2016

THE ECONOMIST EXPANDS ITS READ, WATCH, LISTEN NETWORK

 

THE ECONOMIST EXPANDS ITS READ, WATCH, LISTEN NETWORK  

THE ECONOMIST’S AWARD-WINNING VR FILMS TO BE DISTRIBUTED THROUGH LITTLSTAR PLATFORMS

NEW YORK, NY - December 13, 2016 - The Economist, a leading source of analysis on international business and world affairs, today announced that it is expanding its “Read, Watch, Listen” distribution through a partnership with Littlstar, the premiere global network dedicated to immersive virtual reality and 360 video.

“Read, Watch, Listen” is a content distribution strategy that allows The Economist to reach and expand its audience through distribution partnerships. At the core of the strategy is the recognition that audiences interact with brands and consume content through a variety of platforms and that as a publisher, it’s important for The Economist to adapt its journalism to existing and emerging platforms.

Currently, The Economist VR films are available through The Economist’s Virtual Reality apps for iOS, Android, and Samsung Gear VR; YouTube; and Facebook. Through this partnership Economist VR content will be available across all Littlstar platforms including apps for Sony Playstation VR; all VR headsets such as the Oculus Rift; Apple TV; and Littlstar apps for Andoid and iOS devices. Sony is expected to ship millions of units of the Playstation VR for the holiday season.

“Over the past year we have brought The Economist’s mind-stretching journalism to this new and exciting storytelling medium,” said Tom Standage, deputy editor of The Economist. “We are delighted that our VR pieces have been well received, and have won several awards. By working with Littlstar and other partners we can maximise the reach and awareness of our VR content.”

The Economist has produced three VR pieces: “RecoVR Mosul”, a reconstruction of the Mosul Museum and some of its artefacts, destroyed by Islamic State militants in 2015; “Passport: Osaka”, an offbeat tour of Japan’s second city; and “OceansVR: Net positive” an animated exploration of the issues around overfishing of the high seas. “RecoVR Mosul” won the BIMA Jury Prize for Great Innovation, the Drum DADI Award for Best Use of VR and the silver medal in the VR category at the 2016 Lovie Awards, and was part of the DocLab: Seamless Reality program at the International Documentary Festival Amsterdam. “OceansVR: Net positive” was an official selection in the Convergence Program of the New York Film Festival.

“We always seek innovative platforms and partners that are a good match for The Economist’s high-quality content which appeals to the globally curious,” said Lydia Kaldas, senior vice president,  Strategy and Channel Relationships at The Economist. “This partnership with Littlstar will help us grow awareness and reach among audiences that are on the forefront of technology and media.”

"It's exciting to see leading publishers like The Economist fully embracing VR as a new medium to tell their stories,” said Matthew Collado, co-founder, Littlstar. “The Economist has produced some of the most interesting and informative 360° journalistic experiences available today, and now viewers across all platforms, from mobile devices to VR headsets, will be able to immerse themselves in The Economist’s award-winning content on Littlstar.”

About The Economist (www.economist.com)

With a growing global circulation and a reputation for insightful analysis and perspective on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications. The paper covers politics, business, science and technology, and books and arts, concluding each week with the obituary. In addition to the web-only content such as blogs, debates and audio/video programmes available on the website, The Economist is available to download for reading on Android devices, iPhone and iPad. The Economist Espresso, our daily briefing smartphone app, is also available for download via iTunes App Store or Google Play.

About Littlstar

Littlstar is a premier global network dedicated to immersive virtual reality and 360° video. Via Littlstar’s global network, consumers can discover a range of 360° video and virtual reality content, all of which is accessible on virtual reality headsets, mobile VR, native iOS, and Android, Apple TV®, PSVR and the web. Littlstar’s proprietary technology allows content creators to distribute content easily. Brands such as Disney, ABC Television Group, NBC,Showtime, A+E Networks, Mountain Dew, Oakley, EPIX, RYOT, and National Geographic have all relied on Littlstar’s technology to distribute their immersive content. For more information, please visit: http://littlstar.com.

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