Jaguar Land Rover stole the limelight at the Paris Motor Show with a world premiere, a world record, a surprise announcement and a motorsport debut.
The new Land Rover Discovery was the headline act on the show stand in Paris, fresh from its dramatic unveiling alongside a world record-breaking LEGO model of London’s Tower Bridge. The new Discovery redefines the premium SUV sector, delivering class-leading all-terrain capability and a versatile full-size seven-seat interior in a revolutionary design.
The Jaguar success story continued with confirmation the XF Sportbrake will join the family in 2017 and the brand underlined its commitment to investing in technology for the next generation by showcasing its advanced I-TYPE 1 on the stand.
A modern Discovery in every sense
New Discovery arrived in Paris after a spectacular unveiling on a 13-metre high LEGO version of London’s Tower Bridge. The magnificent model set a new Guinness World Record for the largest ever LEGO structure, using 5.8million bricks.
The globally renowned family toy created the perfect playground for the new SUV at Packington Hall in Warwickshire, close to the brand’s Solihull home. Land Rover customers Bear Grylls, Sir Ben Ainslie, and Zara Phillips OBE were also part of the event.
World-first technologies debuted by Land Rover’s new premium SUV include Intelligent Seat Fold, which allows customers to remotely reconfigure the second- and third-row seats using a smartphone.
The digital New Discovery is equipped with up to nine USB ports, six 12-volt charging points and an in-car WiFi hotspot for up to eight devices. Additionally Jaguar Land Rover’s newly announced Spotify app offers readily available ‘music for every moment’ radio and personalised playlists based on users’ tastes and in-car listening habits.
New Discovery continues a 27-year story of innovation. Jaguar Land Rover is leading the software engineering revolution at the forefront of the shift from cogs to code, illustrated by the investment in electrical engineering which has trebled over the last five years from £99m to £301m.
Jaguar at Paris: new Jaguar XF Sportbrake confirmed
Jaguar confirmed in Paris the production of a new model. Camouflaged prototypes of the new XF Sportbrake are already undergoing testing and development on UK roads ahead of its launch next year.
British actor Nicholas Hoult, known for his roles in blockbuster films including Mad Max and the X-Men series, drove a Jaguar XF AWD R-Sport onto the show stand after putting the sports saloon through its paces as part of the Europe-wide Jaguar Art of Performance Tour.
I-TYPE 1: first ever all-electric Jaguar racing car debuts
Jaguar also took the opportunity to showcase its racing credentials as the new I-TYPE 1 racer made its global motor show debut in Paris. In October Panasonic Jaguar Racing will compete in the third FIA Formula E season with the first ever all-electric Jaguar racing car.
The brand’s commitment is to ‘Race to Innovate’ – a mission to change the perception of electric vehicles, to develop new electric technology and to inspire future generations.
For more information:
firstname.lastname@example.org | +44 (0)7534 095 250