8TH JULY 2016: FENDI sealed its profound and long-lasting bond with Rome by choosing its hometown to celebrate its 90 year anniversary, staging a unique event in the Eternal City that included a Fashion Show at the iconic Trevi Fountain, opened by Kendall Jenner.
Celebrities including Kate Hudson were in attendance at the brand’s second ever Haute Fourrure Show, entitled “Legends and Fairytales”. The Trevi Fountain, a Roman icon, was a one-of-a-kind scenery: its water and play of lights fused with the catwalk rhythm giving life to a divinely magical atmosphere.
Founded in Rome 90 years ago, FENDI opened its first boutique in 1926 in Via del Plebiscito, featuring a small fur atelier and leather goods workshop. Still today the luxury Maison hosts in-house ateliers and creative temples where highly-skilled artisans convey all their expertise to unique creations, all made-in-Italy.
FENDI, together with Karl Lagerfeld and Silvia Venturini Fendi, celebrate on this occasion, 90 years of the Maison’s great revolutionary worldwide achievements, avant-garde experimentation, unlimited research and innovation, proposing new luxurious and modern fur designs and accessories.
The Maison is also releasing the “FENDI Roma” book at the San Luca Academy inside Palazzo Carpegna, alongside “FENDI ROMA - The Artisans of Dreams” exhibition at Palazzo della Civiltå Italiana. The exhibition, open to the public from 9th July, is conceived to celebrate the Maison’s unique fur craftmanship and creativity, founding and distinctive elements of the luxury Roman House's core values.